For entrepreneurs, executives & business owners
The playbook behind
$100M+ in ecommerce.
Go behind the curtain. See the experience, execution, and systems that support business growth.
Behind the curtain.
Inside the business.
With Michael Gonzalez
Founder & CEO of FitTea
Personal ecommerce sales generated
Ads spent collectively by my partners and team
Revenue generated collectively by my partners and team
Experience behind the framework
Built through execution.
I founded FitTea, generated over $100 million in ecommerce sales, and pioneered influencer marketing at scale. My partners and team bring more than 15 years in the online space to the work we do with business owners.
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A closer look
Agreements at scale.
Completed agreement screenshots showing $1 million and $5 million service fees. Open either image for the full view.
The five pillars
Support for the whole business.
We partner with you across marketing, sales, delivery, operations, and leadership to build the systems that support growth.
01Marketing
Build the offering, strategy, and execution that bring the right customers to your business.
- Offering and offer creation
- Marketing and marketing strategy
- Advertising strategy and execution
Qualifying businesses may also be considered for a bespoke portfolio partnership, with advertising and other support on a revenue-share basis.
02Sales
Put a clear process and accountable leadership behind your sales.
- Sales and sales execution
- Sales tracking and leadership
- Sales optimization infrastructure and management
03Delivery
Deliver on your promises, strengthen relationships, and give customers a reason to come back.
- Value creation and value delivery
- Customer journey optimization
- Client communication and relationships
04Operations, finance, legal & compliance
Build repeatable operations and keep a clear view of how the business runs. A dollar saved is a dollar earned.
- Operational excellence and repeatable workflows
- Financial tracking, structure, and asset protection strategy
- Profitability optimization
- Legal strategy and department implementation
- Compliance guidance systems
05Leadership, culture & legacy
Develop a business that can keep running, grow beyond its founder, and eventually be ready for an exit.
- Executive leadership coaching
- Hiring infrastructure and culture development
- Key-person risk mitigation
- Anti-fragility measures
- Linchpin replication
Our commitment
Your business profit.
Within 24 months.
If you follow our guidance and execute the roadmap we create for you, we guarantee you’ll grow your business profit to ten times its current level within 24 months, or receive a 100% refund.
Your next move
Let’s talk about your business.
If this is the kind of partnership you’re looking for, let’s discuss where your business is today and where you want to take it next.
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